Angry Birds games have 200m monthly active players
Summary:
Rovio entertainment announced that angry bird games
have been downloaded 1 billion times, but only 200 million users play the game.
In which compared to their rival market zynga has 306 million users actively playing
as they have partner up with Facebook, the Executive vice president of Rovio entertainment
will like to partner up with Lucas films who produce star wars in which they
are going to release a ‘Angry birds star wars’ as they are massive fans of Star
wars at the company. The company is also trying to do more apps like angry
birds but with other animals such as pigs which are called “Bad Piggies”
focused on the pigs not the birds. So they are building their franchise to
become bigger and better than any rival company of now or the future.
Opinion
As a user of the app (angry birds), I believe that Rovio entertainment is a largely popular app as it has many users from all over the world so it very globalised in which it supports Mcluhans theory of a global village. Also I think that partnering with another company such as Lucasfilms Allows them to be more popular and increases their target audience. :)
As a user of the app (angry birds), I believe that Rovio entertainment is a largely popular app as it has many users from all over the world so it very globalised in which it supports Mcluhans theory of a global village. Also I think that partnering with another company such as Lucasfilms Allows them to be more popular and increases their target audience. :)
in my opinion this story really reflects how big the app industry has become. As due to convergence phones are a essential part of peoples life, entertainment being a very important aspect. Furthermore it shows how industries are joining together as film companies are realising how popular game apps have become, benefiting not only them but the gaming company as well, as it can bring two different target audiences together (Angry bird fans and star wars fans)
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